Why We Started CereTax: A New Approach to Sales Tax

Published on
Jul 25, 2024
Written by
Read time
Category

Sales tax and vertical-specific transaction taxes in the U.S. are incredibly complex, varying significantly across states and even at the local level. Some taxes apply to other taxes, adding another layer of complexity. So, why start a business in sales tax? It's a good question, and here's why we did it.

Opportunity arises from need—whether it's the need for a new solution or alternatives when existing options fall short. Existing sales tax solutions might not be "bad," but they often have limitations—restricted by scope, age, or lack of support.

The opportunity for CereTax was to create a modern sales tax solution capable of managing various taxes for complex vertical markets through a single consolidated platform. We also aimed to bring this solution to market with a "Value Culture" dedicated to serving clients with excellence.

Experience was another key factor. The founding team at CereTax has decades of knowledge in various areas of indirect tax. We knew from our past experiences that we could assemble a stellar team with expertise in sales tax who share our values and goals. During the hiring process, we found many professionals with similar backgrounds eager to join our mission. This resulted in a collaborative team of experienced professionals united toward one vision.

Lastly, we were driven by the challenge. There hasn't been anew sales tax calculation solution in the market for many years, and none of the recent offerings have attempted to support complex industries like construction, manufacturing, telecommunications, and deregulated energy. We believed we could create a platform using modern software development techniques to manage all this complexity through a flexible and robust interface.

While there's still work to be done to fully realize our vision, we are pleased to have launched CereTax using our own designs and methods for research, GIS, technology, and content. We are committed to continuous improvement as we deliver solutions for additional markets, integrations, and tax types.

To answer the original question, we created CereTax because we were motivated by the opportunity to build and deliver a next-generation sales tax solution with an experienced team dedicated to serving clients with excellence. This service-minded approach drives our culture and everything we do.

Click here to connect with a team member to learn more about CereTax can simplify financial operations for you business.

Mike Sanders Mike Sanders
Co-Founder and CEO, CereTax